About Us

Legend Seeds is your regional seed leader. Here's what those four words mean for you


  • We are a customer-driven organization.
  • We help our farmers experience more profit potential than they can get anywhere else.
  • We manage our business based on the Golden Rule: you receive the best service possible.


  • We have local roots that run deep. Situated in the center of the nation's heartland, we are headquartered in our hometown of De Smet, S.D. (population 1,082).
  • We are not a national or multi-national seed company; we are family-owned with a core sales area of seven upper Midwestern states.
  • We don't answer to stockholders out on the coasts. We are an independent business that answers to our customers.


  • We only sell seed. Our laser-focus brings you top-quality products.
  • We have an innovative, locally-based seed testing program. Our seed is researched locally, developed locally and selected specifically for your fields.
  • We are licensed with all trait providers, allowing you to have the best fit for your acres.


  • We offer the newest technology and genetics available in the seed industry today.
  • We have a staff of nearly 100 employees and a dealer network that's 500 strong; our team approach enables us to provide the personal, specialized service your operation needs to succeed.
  • We offer Farmacology, a proprietary collection of research, tools and resources selected to maximize productivity on your acres down to the square inch.