Our Story

We want to be the #1 choice for your acres.

Does that sound like a bold goal? Good! We wanted it to be that way. Earning and keeping your business is something that we don’t take lightly. That’s because we know that your farm is your livelihood and legacy – and there are few things more important than that!

Your Regional Seed Leader

With so many changes and uncertainty in the seed industry these days, we want to remind you that as Your Regional Seed Leader, our mission remains clear: to deliver high-yielding, consistent producing, top-quality products that will provide our customers with more profit potential than they can get anywhere else. We’ve proudly been serving farmers across our footprint since 1990.

Why Legend?

What differentiates Legend Seeds from other seed companies? How do we deliver on our big goal of being the #1 choice for your acres? Four ways:

  1. Fiercely Independent - Legend Seeds is the largest independent seed company in our footprint.  We source the latest genetics, traits, and innovative technologies.  As a leader, we offer a wide variety of choices for our dealer and grower needs.
  2. Locally Proven - We’re committed to local testing. Our in-house research program is called the  Legend Elite Advancement Project (L.E.A.P.).  Since 2014, we’ve conducted more than 78,000 replicated corn trials across our footprint. This precise and unique program allows us to select the best performing products and position them on the right acre in each of your fields.
  3. Trusted Partner - We have an unparalleled approach to taking care of our dealers and their growers.  Legend Seeds is committed to building trust and lasting relationships. Your success is our success.
  4. Team Approach - Our dedicated team delivers expertise to Legend dealers to help their growers through local, tailored support.  As a team, we are focused only on our customers and their success.  The right seed, at the right time, in the right place.

What does this mean for you? More choices, dependable products that fit your acres, and personalized support and service to ensure more profit potential.

Legend Seeds: Your Regional Seed Leader since 1990

"In 1990, Glen and Janet Davis started a seed company in De Smet, South Dakota. Their vision was simply to provide seed for a local area. They wanted to provide local farmers with better products, better consistency, more customer service -- and ultimately more profit per acre! They also understood from the beginning, the only way for them to be successful was for their customers to be successful."