Our vision is to help our dealers help their growers. As a fiercely independent seed company, the Legend Seeds multi-brand strategy delivers a unique customer experience that offers convenience, profitability, and value all under one roof. We don’t answer to shareholders…we answer to you. That’s the beauty of our independence. We are proud to offer unique solutions that include seed, seed treatments, and biologicals. All backed by locally tested and proven results. Products must earn their way in to our lineup by providing a proven track record, fulfilling a need, & most importantly, proving their profit potential.



Want to apply to become a dealer for us? Fill out the form below and we will be in contact with you shortly!



We are an employee-owned independent regional seed leader, providing certainty and stability for our dealers. Our unsurpassed access to leading traits, genetics, and innovative technologies in the industry provides you with access to the products your growers want and need without limitations.

location pin.png  LOCALLY PROVEN

We invest in local testing. Our seed is developed and tested here, for your acres. We have conducted more than 94,150 replicated corn trials since 2014. In addition to field research, the Legend Seeds in-house Quality Assurance team rigorously tests seed prior to packaging and distribution.

  TRUSTED PARTNERhand shake.png

Our number one priority is the success of our dealers, not corporate investors or venture capital funds. Your operation is unique, and we will treat you that way. We are committed to building trusted and lasting relationships and ensuring you achieve your goals.

People icons.png  TEAM APPROACH

Our dedicated team delivers expertise to Legend dealers to help their growers through local, tailored support. You have access to top management to support you in all areas of your business.

Team bubbles


Legend Seeds provides a number of unique tools and resources to support your business:

  • Sales Programs & Financing: Each year we offer competitive cash discounts, great sales programs and competitive financing through John Deere Financial to aid your sales efforts.
  • Seedware: Manage your business online 24/7
  • AgCelerate: Easy to use, online submission for grower technology agreement forms.
  • Sales Materials: Our marketing team provides you with print and digital sales tools to support and enhance your business, including social media, agronomy bulletins, and sales materials.
  • Custom Product Guide Builder: Create a personalized guide to include your favorite Legend products that fit your geography
  • Legend Online Brand Store: Our online brand store provides access and easy payment for any promotional items you need to support your business and events.
  • Training Events: Throughout the year we host dealer kickoffs, plot tours, and training webinars to help build your confidence in the Legend Seeds story and product lineup.
  • YieldMaster Solutions Biologicals: As a Legend Seeds dealer you have access to a unique portfolio of innovative biological solutions with a proven track record of performance. Biologicals can be used to add value to your operation, differentiate your product offerings, increase ROI for the grower, and bring you an even higher earning potential.

Dealer Recruitment elements.jpg

“I’ve been 100% Legend Seeds for a couple of years. I’ve stuck with them because of the consistent, high yields in both their corn and soybean varieties. But more importantly, I trust the people at Legend Seeds. They are great people to deal with.”

Marlyn Thorstenson
Selby, SD

"I like the corn and the company so much that I became a dealer solely for Legend Seeds."

Dale Stenzel
Wells, MN

"I was a dealer for a competitor two years ago and was asked to try Legend Seeds. When I had the insurance adjustor out to do yield checks, I couldn't believe the difference. We are Legend Seeds dealers now."

Brian Entinger
Belle Plaine, MN